Magnus Long

This two-week intense design course aims to provide you with a deep overview of design as a process, allowing time to explore and understand each of the stages of design using practical methods. Many of the most successful designs are based on sound research and insightful observations. In this course you will learn methods of gathering and using research to produce ideas and solutions to develop into design concepts ready to show to a client. This course will teach design's potential to be relevant, stimulating and useful, and can be far more than simply 'designer' objects.  Throughout the workshop you will use methods to open up creativity to generate ideas ranging from the conservative to the far-out. You will learn methods to control and manage those ideas to produce design concepts in paper and card sketch-models as well as 2D presentations suitable to show to a potential client. You will practice developing your work using a process, mixed with learning about essential design principals including, emotional design, visual language, semiotics and ergonomics as well as design for manufacture. You will have the chance to debate and discuss issues such as sustainability and inclusive design. The course will ultimately concentrate on product design for manufacture, but the process learnt will be applicable to other  disciplines within the broader design field.

Specialist guest speakers from, graduates and lecturers will add to the course and provide advice and offer their expertise during the Design Summer School industry (last year included, designer Richard Shed and Dan Ziglam from Deadgood).

This successful course has had highly positive feedback, it is ideal for hard-working people who have a strong interest in design and who may be considering an academic qualification in the future or a change in career.

Magnus Long is an independent Industrial Designer, a founding director of Viable London design studio and an Associate Lecturer of Central St Martins in London. Magnus Long Studio works with clients on select space and industrial design projects finding elegant solutions with relevance. Viable London is a furniture, product and lighting design studio which is recognised for its creative diversity and ingenuity. It is responsible for successful award-winning projects with international design-led manufacturers and has been exhibited at the London Design Museum, 100% Tokyo, ICFF New York and Milan. As an Associate Lecturer of CSM, Magnus specialises in managing creativity and collaborative, forum-based working.