Patrick Swindell, Ben Freeman and others

In a media saturated world it is getting harder and harder for messages to be heard. Increasingly all sectors (commercial and cultural) are looking beyond the printed page and recorded communication to reach their audience. Industry now demands a new type of practitioner who can engage all the senses of the audience - people who can integrate objects, text, sound, images and film to create meaning in the environment in the form of experiences, events and installations. Practitioners who are able to work within interdisciplinary teams will lead this emerging field. On this course you will develop analytical skills relating to the design of public spaces such as museums, shops and themed entertainment venues. The course offers a practical experience of the creative process. You will work collaboratively to conceive, develop and deliver immersive public experiences that engage and inform. These projects will be realised in and around the heart of London. You will be introduced to new methods of research and new ways to interpret and incorporate this research into coherent projects. To realise your projects you will be working collaboratively with people from a range of disciplines, enabling outcomes that could never be achieved by an individual. You will leave the course with concrete strategies for getting the most out of this challenging, rewarding and essential approach to creativity.

Patrick Swindell is an exhibition designer living and working in London. He graduated with an MA from saint Martins and has since worked on projects ranging from brand experiences and set designs to permanent museum exhibitions. He combines this professional practice with regular teaching and lecturing across the University of the Arts.

Ben Freeman combines work as a designer with documentary photography, writing and editing. He has a background in self-initiated design work and frequently takes part in exhibitions and events. All of Freeman’s work is centered on communication and context.