Ravinder Wilk MA (ECA)

Luxury perfume design is a unique, prestigious and highly competitive industry. It carries an aura of indulgence and attraction grabbing our attention wherever we go. Whether it's a series of customised bottles, limited edition scents, a lifestyle brand or a celebrity fragrance, each perfume is designed to express a strong personal style.

Have you ever wondered how a particular scent is created ? How is a perfume brand conceptualised and brought to life? And how do designers create new fragrances every season? Or even what makes a perfume successful?

The course will look at the discipline of perfume design from a commercial perspective and will explore the aspects that make it such a vibrant, fashionable, energetic and luxurious industry. It is aimed at giving you a fundamental understanding of what perfume design is about, what makes it different, why we want it, who buys it, and how we create the message in a bottle. You will gain an understanding of the design process which will cover a historical component, understanding and setting a brief, generating conceptual design, putting together trend boards, understanding 2D and 3D elements of the bottle with outer packaging, developing an idea, the language of luxury and lastly understanding perfume advertising.

You will be working from a set design project which will be taken from brief through to presentation for luxury perfume design. You will be asked to bring in inspirational images and perfume bottles which you will discuss with the group. The course is structured in a way that is both interactive and involving, with a mix of tuition-based learning and regular set tasks.

The course is ideal for students wishing to enter into design education, or for young inquisitive designers wanting to specialise within this field or even just to explore the discipline.

Ravinder is a highly accomplished creative designer and style consultant with over ten years experience within commercial and consumer product industry. She worked for leading global brands in award winning design agencies in the industry. Ravinder has had the opportunity to work alongside some of the greatest and inspiring designers in the industry, and is the designer of an award-winning fragrance, an award-winning quality porcelain brand for the home, international hotels, restaurants and in the Museum of Modern Arts in New York, and designed the international Red Dot Award, the largest and most renowned design competition in the world. Ravinder's design experience within the luxury sector has taken her further afield working across Europe, London and New York. Recently working in NYC with one of the most influential designers in fashion and fragrance, Calvin Klein.