Ben Panayi

How do designers generate ideas? Where do ideas come from? A finished product is a combination of understanding form, function and materials, and finding ways of arriving at new possibilities in these areas. With an emphasis on the creative process within design, the course will guide students from an initial brief through to a finished, working product. Some of the topics covered will be creativity through playing with materials, three dimensional sketch model making as part of design development, problem solving and documenting ideas through sketches and photographs.

Ben Panayi is a product designer who teaches on BA Product Design at Central Saint Martins.