Judy Head

A hands-on course that will give an overview of the essential skills needed to run a successful jewellery business. You will cover a wide range of issues from generating appropriate visual imagery, promotional material, display, packaging, pricing, administration, hallmarking and copyright. By the end of the course you will have a keen understanding of the trading practice and jargon of the jewellery business. This course is aimed at those intending to set up as a sole trader, studio jeweller or small business.

Judy Head has established her own company, Head Creative Associates, as a specialist design and marketing business, dedicated to the needs of the fine jewellery industry.  Their commissions vary from the development of a new brand identity to the preparation and delivery of visual merchandising training programmes. Judy has always allowed some time to teach, her preferred subject being that of business - how to operate as a freelance sole trader or set up a small business, how to find business, how to get paid and operate at a profit. Her website is www.headcreative.com