Mark Weeks 

Getting known is one of the biggest challenges an emerging photographer faces. The purpose of this course is to put systems in place to let prospective clients know you exist and to highlight the services you offer. While we will delve into some theory, the bulk of this class is hands on projects. Through these projects, our aim is to send effective marketing messages to targeted prospects AND follow up with them.

During this course we will explore the concepts of brand identity—yes, even a single photographer needs a brand identity—and how to apply that branding to all of your materials. You will identify yourself with a logo, develop promotional materials—business card, letterhead, promotional materials are required, and guidance on creating a professional web site will be covered.

To do that, we’ll develop an understanding of marketing information and tools at our disposal so we can learn how to establish goals, do our research and develop a strategy to meet our goals and objectives. 

Mark Weeks writes "Towards the end of my term at university, my advisor suggested I read 'Do What You Love and the Money Will Follow.' I didn't actually read the book, but found the title inspiring enough. I ignored her advice for several years until in 2003 I found myself at a crossroads-either continue down the corporate path that was financially rewarding but soulless or change direction to pursue my passion. I chose passion and haven't looked back. Combining my love for photography and my experience in the corporate world, I strive to exceed client expectations-both with my imagery and my commitment to solid customer service." Mark Weeks has a degree in Commercial Photography and a BA in Chinese and English literature. His clients include Microsoft Corporation, the National Bureau of Asian Research, Regeneration Magazine and TDA.