Francine Galea

This practical course looks at contemporary advertising through the media of television, press and posters and the creative ideas behind them. We examine some of the diverse approaches taken to convey information for a wide range of clients, from charities to fast-moving consumer goods. The relationship between words and pictures is discussed and the crafts employed in their production, such as photography, typography and the layout itself. Students initially work on a series of short briefs and produce concept work to communicate their ideas effectively. A longer brief is tackled to produce ideas and treatments that are more considered. Dialogue between students is encouraged and pair-work replicates the working practices in many advertising agencies, encouraging the exchange of ideas. Drawing skills are not a necessity for the course. The emphasis is on ideas that engage us, 'the consumers', in a stimulating and compelling way. Students should have good English language skills for this course, as much of the project work will rely on the understanding and manipulation of text. This course could be followed by the Effective Copywriting or How to be an Advertising Art Director courses. The course is aimed at anyone who is is interested in the concept of originating and producing ideas within the advertising agency environment. No previous experience is necessary.

Francine Galea has over twenty years of experience in advertising, working as an award winning art director/copywriter at a number of agencies including Euro RSCG, Saatchi & Saatchi and Grey. She has operated across all creative media including TV, radio, press, direct mail and web-based advertising. Francine is an experienced tutor at Central Saint Martins and also teaches Introduction to Advertising - Online.

More information about the online course can be viewed at the following link: Introduction to Advertising - Online