Oli Kellett

This practical course looks at contemporary advertising through the media of television, press and posters and the creative ideas behind them. We examine some of the diverse approaches taken to convey information for a wide range of clients, from charities to fast-moving consumer goods. The relationship between words and pictures is discussed and the crafts employed in their production, such as photography, typography and the layout itself. Students initially work on a series of short briefs and produce concept work to communicate their ideas effectively. A longer brief is tackled to produce ideas and treatments that are more considered. Dialogue between students is encouraged and pair-work replicates the working practices in many advertising agencies, encouraging the exchange of ideas. Drawing skills are not a necessity for the course. The emphasis is on ideas that engage us, 'the consumers', in a stimulating and compelling way. Students should have good English language skills for this course, as much of the project work will rely on the understanding and manipulation of text.

Oli graduated from Central Saint Martins and has worked at a several London Advertising agencies, ending up at TBWA. His adverts have been nominated for numerous awards including The One Show, D&AD and Campaign Poster awards.

In 2008 he set up as an advertising photographer and now collaborates with Art Directors to bring their campaigns to life. In 2009 his work was selected for the National Portrait Gallery Taylor Wessing portrait prize