Hywel Davies and Others

How does the fashion industry work? Fashion Design is just the beginning of a huge industry that uses concepts of fashion promotion and communication to connect fashion with global audiences.
This course will clarify the workings of the fashion industry helping students to understand how to promote fashion. Your fashion journey will track the process of research, design and realisation for fashion and then focus on understanding trends and creative ways to promote fashion

You will look at how different media is used to communicate fashion and specifically how journalism, photography and styling can help sell fashion ideas. Your final project will be to produce a theoretical editorial magazine shoot or a look-book for a fashion brand. This course will enhance your already communication skills and help to formulate your communication ideas. 
Students will be immersed in a European fashion arena for three weeks and will be expected, independently, to explore aspects of the industry as directed, with other students. Although an intensive course, it is a unique and a fun London fashion experience with like minded " fashionistas".   

This course is for participants who have an interest in fashion and want to know how to communicate fashion. When booking please can you respond to the questions below by email to: shortcourse@csm.arts.ac.uk

1. What is your interest in fashion communication?
2. What interests you most about this course?
3. What do you hope to get from this course?
4. What are your plans for the future?
5. Who is your favourite fashion designer?
6. What made you want to study fashion communication?

Download the Fashion Communication [PDF 128kb] overview for more information about this course.

Learn more about Study Abroad at CSM by visiting the Study Abroad webpage

Hywel Davies is a Senior Lecturer in BA Fashion Communication & Promotion Course at Central Saint Martins. Currently contributor to SHOWstudio and Fashion Features Editor of OM (Observer Man), Hywel has written for The Guardian, The Sunday Telegraph, The Financial Times and The Independent. Previously fashion editor at Sleazenation, he has also contributed to GQ Style, Arena, Vogue, ELLE, Wallpaper, Nylon, Dazed & Confused, Fashion Inc, Grafik, Grazia, Metro, Dansk and Time Out.  Hywel is the author 'Modern Menswear', '100 New Fashion Designers', 'British Fashion Designers' and 'Fashion Designers' Sketchbooks' all published by Laurence King.

Other tutors and industry professionals will be brought in for specialist workshops