Erica Charles

What is fashion promotion? Given that the fashion industry is, by definition, ever-changing, so too is the answer to this question. The aim of this course is to enable you to develop a greater understanding of all aspects of promotion in the fashion industry - who's in it, what they do, how they interact, what their aims are, the language they use and the role of promotion within it. Through a series of seminars and workshops you will gain an understanding of the concept of fashion as a vehicle of cultural communication; the professional organization of fashion promotion both past and present; and the language and techniques used within it. You will gain the knowledge and skills required to produce a promotional pack to launch a new collection. This course is only suitable for those with good writing skills and a good grasp of the English language.

Having worked in the fashion and fashion-related industries for the last 15 years, Erica has held management positions at leading London agencies. Her clients have included brands and retailers from high street to premium, such as ASOS.com, Lipsy, The Limited Inc. (own Victoria's Secret), Emmanuel Ungaro and Oscar de la Renta. With a profound knowledge of Retail Marketing and Brand Management, Erica has been responsible for identifying commercial opportunities, developing and implementing sales and marketing communication strategies, organising launch events, media liaison and trade show participation.