Dual City Courses - London Paris

Tutors: Hywel Davies (London), Jean-Marc Chauve (Paris), Jayne Estève Curé (Paris)

Who should attend?

If you are a current student, new professional or building a portfolio this course will be a great opportunity to develop your expertise with like-minded fashion enthusiasts. Design skills are not necessary as this course is about ideas, culture and how the fashion industry works. The course is taught in English.

London (5 day course)

Monday 20 to Friday 24 August 2012

Week 1: London - the Capital of Fashion Innovation

London's instinct for innovative fashion springs from its rich history of street style, from 1970s punks, through to the East London club-kid scene today. World renowned institutions, like Central Saint Martins, breed creativity and this is explored in the alternative publications like Dazed and Confused and I-D magazine, available to buy from vintage street sellers like Portobello Road or Brick Lane, and represented in high end boutiques and concept stores like Dover Street Market. Even the British high street has the most original offering of affordable fashion in the world.

Key research skills and an open mind are needed to unlock a city this vast and varied. Over five days, through group discussion and exploration you will be guided through the city's hidden fashion secrets from underground galleries, new designers studios, cutting edge PR showrooms and all the while gathering a personal portfolio of sketchbooks, mood boards and pictures, to motivate further projects, or simply as a documentation of a week spent in an inspirational city.

Over week one of this programme, you will be set research projects and you will be involved in group discussions supported by visits and field trips that will allow you to experience the contemporary fashion world. You will explore the influences that fashion creatives take from the visual world around them.

Lateral thinking and personal development is addressed through research and discussion. At the end of this project you will have a deeper understanding of how to express your ideas through a variety of media and how to structure a research project, and articulate your ideas through visual presentation.

Themes to be explored during the week and overall structure will include:

•    Introducing London History of London fashion, including street style, current trends from designers to the high street
•    From Inspiration to Research to Presentation: how to articulate creative ideas to a client using London the city as a subject
•    Field Trips, visits and research building including; gallery trips, visits to contemporary PR agency, festivals
•    Final presentation of ideas.

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Independent Travel (2 days)

Saturday 25 August to Sunday 26 August

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Paris (5 day course)

Monday 27 to Friday 31 August 2012

Week 2: Paris - City of Fashion and Luxury

The French creative industries are renowned the world over for their innovative and sophisticated qualities. The attitudes that influence the fashion sector, and that are likewise reflected in the design industry, are rooted in the history of French culture. France has been a centre of luxury since the time of Louis XIV, who built Versailles, gathered expert craftsmen from around Europe, and created a fashion culture around life at court. In the 19th century, haute couture developed in Paris, which has been a leading city of fashion design for the last 150 years. Today the city continues to nurture French and international designers, both the major global brands and more avant-garde, individual designer-driven labels.

Week two of this programme looks at what is happening today in fashion and in creative design, as well as in innovative retail concepts and the luxury experience. The week includes talks from experts in the field, interactive exercises, and visits to museums and shops with the opportunity to debrief after these visits. The goal is to provide a comprehensive overview of how the French creative industries draw inspiration from the past and the present and a lively perspective on life and business in Paris today.

Themes to be explored during the week and overall structure will include:

•    History of French fashion
•    Trends and prospective
•    Retail spaces: from product to experience
•    Fashion and gastronomy - different expressions of good taste
•    Staging a fashion show

Through a series of visits we will explore the established luxury stores; contemporary designers; art galleries and museums; emerging neighbourhoods and new expressions of creativity.

Outcomes
By the end of the two weeks you will have created note books full of research, photographs of your findings and you will have gained new knowledge about the fashion world. Daytime activities can be supported by your own exploration and enjoyment of London and Paris during the evenings.

Fees
The fees are for tuition and some materials ONLY. Travel, insurance, accommodation, food and other expenses are not included.

Accommodation

Information regarding London accommodation

Information regarding Paris Accommodation [88kb PDF]

Dates:
London: Monday 20 to Friday 24 August 2012

Independent Travel: Saturday 25 to Sunday 26 August 2012

Paris: Monday 27 to Friday 31 August 2012

Day of the week: Monday to Friday

Time: 10:00 – 17:00

Duration: 2 weeks

Fee: £1,220

Location: Central Saint Martins, Kings Cross, in London and IFM, Paris.

Tutor: Hywel Davies (London)

Hywel Davies is a Senior Lecturer in BA Fashion Communication & Promotion Course at Central Saint Martins. Currently contributor to SHOWstudio and Fashion Features Editor of OM (Observer Man), Hywel has written for The Guardian, The Sunday Telegraph, The Financial Times and The Independent. Previously fashion editor at Sleazenation, he has also contributed to GQ Style, Arena, Vogue, ELLE, Wallpaper, Nylon, Dazed & Confused, Fashion Inc, Grafik, Grazia, Metro, Dansk and Time Out.  Hywel is the author 'Modern Menswear', '100 New Fashion Designers', 'British Fashion Designers' and 'Fashion Designers' Sketchbooks' all published by Laurence King.

Tutor: Jean-Marc Chauve (Paris)

Jean-Marc Chauve is a graduate of the Ecole Supérieure de Commerce in Dijon and of the DESS program at the University of Lyon II, where his thesis was a study of the phenomena of fashion and creation, Jean-Marc Chauve worked for the trends forecasting agency Nelly Rodi. He went on to create the ready-to-wear brand "Sept", for which he is the designer. He is also a freelance "styliste/modéliste" and consultant, in which role he collaborates regularly with the Maison Martin Margiela on the line 0 (menswear and women's wear).

Tutor: Jayne Estève Curé (Paris)

Reflecting her French-English heritage, Jayne Curé is a graduate of Park Lane College in Leeds, the Ecole Supérieure des Industries de Vêtement and the IFM in Paris. She worked with the Paris-based designer Olivier Guillemin, for whom she developed and implemented an international development strategy, helped Les Chemins Blancs to reposition their women's ready-to-wear brand, and is currently working with the Berlin-based Esther Perbrandt on the launch of her contemporary fashion and accessory line.

Through her own consulting business, she provides regular advice on marketing and development strategy. At the same time, she has always worked as a teacher of fashion marketing, product development and fashion culture, at the IFM and other highly-regarded schools in France, as well as in the UK and Asia.

Tutor: Lydia Kamitsis (Paris)

After studies in history of art and contemporary archaeology at the University of Paris IV - Sorbonne, Lydia Kamitsis became the curator at the Union française des arts du costume, then at the Union centrale des arts décoratifs. A scientific advisor and exhibition commissioner, passionate about contemporary creation, she works for the recognition of creativity as a part of cultural heritage. In charge of scheduling and research at the Musée de la Mode et du Textile, and a professor at the Sorbonne, she coordinated the publication of the « Dictionnaire international de la Mode», Editions Le Regard, 2005.

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London and Paris accommodation

The fee is inclusive of the cost of tuition.  Please note that accommodation, travel, insurance and living expenses are not included.