Dal Chodha

Understanding the market for fashion is an essential foundation stone for all those who are interested in carving out a successful career in the fashion design industry. By the end of the course you will have a clear idea of who your customers would be, where your collections or products should be on sale, the basic steps from designing to selling a collection including press and PR, and how to get that all-important media attention. You will investigate what people do that makes them successful, whilst collecting information on colour, fabric, price, design and retail outlet. You will also design a capsule collection of your own with the 'ultimate' promotion plan.

Why not consider our Fashion Marketing - Online course starting 1 May 

Dal Chodha graduated from Central Saint Martins from the Fashion Promotion and Imaging BA and went on to work as Brand Manager for London-based accessories label JAS M.B., managing all PR and Marketing communications. He now works as a freelance journalist and is the Editor of b Magazine; b-Store London's bi-annual title. For more info, please visit www.dalchodha.com