Dual City Courses - London Milan

Tutors: Aimee McWilliams (London) and Silvio Betterelli (Milan)

Topics covered:

• Analysing the emerging trends in contemporary editorial fashion images
• Interpreting the personality of a client and his/her lifestyle through your styling
• Culture of fashion communication business
• Learning and undertaking an individual creative project
• Creating a professional editorial fashion image developing a unique image by considering clothing, accessories, photos and locations.

Who should attend:

This course is suitable for beginners. No specific skills are necessary but candidates should be prepared to work hard and fast and experiment with new ideas whilst also having lots of fun.

London (9 day course)

Monday 25 June to Thursday 5 July

During the first nine days of your studies you will learn the fundamentals of fashion styling. You will develop techniques for sourcing garments, accessories and props, learn to work within a team with live models and to tight deadlines, as well as undertaking individual creative projects. You will have London as your key reference point and you will use the college and the surrounding public spaces to create amazing fashion images. You will learn about the fashion magazine business in the UK, both the glossies and the more independent art-based magazines, and identify the differences that their editors demand. The course will be practical and fast-paced with talks from stylists already working in London, and is ideal for anyone who wants to take their first steps in the fashion industry. The work that you create in London will be key to the success of your studies in Milan.

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Independent Travel (4 days)

Friday 6 July to Monday 9 July

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Milan (9 day course)

Tuesday 10 July to Friday 20 July

The course in Milan aims to introduce students to the complex dynamics of the fashion styling profession through a mini styling project. Today the stylist plays a fundamental role that does not only affect how a concept look is created in the press or in a fashion show: the stylist nowadays plays a vital part in the creative phase, supporting, or even replacing the job of the fashion designer. In the last few years some well-known fashion stylists have headed famous fashion houses as art directors.

Stylists require the ability to build imaginative worlds; to collect and re-imagine outfits; to create and merge styles and concepts; to spot colours and styles that characterise a season or part of a collection; to capture or create a trend. These are the foundation of one of the most special professions in the fashion sector today, requiring a deep sensitivity and a sound knowledge of fashion.

This is a trans-disciplinary job that covers apparel, accessories, photography, press editorials up to cinema, editorial movies, presentations for fashion shows. You also need to be able to research, scouting the Fashion scene for new designers with whom to work.

The course includes lectures and a live styling project. You will meet with internationally renowned stylists that collaborate with fashion magazines such as Vogue Italia, as well as make-up artists that will help you understand the importance of stylists working hand in hand with the fashion designers and the fashion photographers.

You will meet a professional fashion, visit to a fashion show-room, an atelier and a press office. This will give you a good understanding of how designers, stylists and editorial offices interact.

The course will culminate in a photoshoot, during which you will create a concept look for man or woman and work at a micro editorial of 3 pictures (result of the photo-shoot). Some garments for a photo-shooting (outdoor or in a studio) will be made available by the fashion showroom and the atelier while you will also need to source other garments or accessories either from your wardrobe or local shops.

You will end the course with a mini-portfolio of images from your shoot.

Course Dates

London: Monday 25 June to Thursday 5 July

Independent Travel: Friday 6 July to Monday 9 July

Milan: Tuesday 10 July to Friday 20 July

Course Fee: £1975

Tutor (London): Aimee McWilliams

Aimee is a graduate of Central Saint Martins and Associate Lecturer within the BA Fashion Design department and is also a tutor on the MA at the Royal College of Art. In 2007 she won the prestigious Scottish Designer of the Year Award. Find out more and view her collections at www.aimeemcwilliams.com

Tutor (Milan): Silvio Betterelli 

Silvio studied in Art Fabric in Sardinia, Fashion Design in Milan and Fine Art and textile at the University of Plymouth, UK. Since 2007 he has been teaching at NABA and is also the chair of Fashion Design, of the Product, Architecture, Fashion and design faculty at the University of Venice.

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The fee is inclusive of the cost of tuition.  Please note that accommodation, travel, insurance and living expenses are not included.