Dual City Courses - London Milan

Tutors: Jennifer Williams-Baffoe (London) and Damon Pittman (Milan)

London (9 day course)

Monday 9 July to Thursday 19 July

The nine days in London is aimed at learners that have a basic or no knowledge of the fashion industry but are interested in setting up their own fashion label. You will be required to complete topics and tasks generated from information that you are provided with and from your own research. During the course you will be set exercises to complete to enhance your understanding of the topics.

This course aims to:

• Develop your knowledge and understanding of the Fashion Business Sector
• Develop your skills, knowledge and understanding in contexts that are directly relevant to developing a business plan and how to run a business.
• Develop your ability to work autonomously and effectively in a business context.
• Enable you to develop knowledge and understanding in specialist areas of business, and demonstrate the skills needed to participate in the operation and development of real business organisations.
• Encourage progression by assisting in the development of skills, knowledge and understanding that learners will need to access further programmes or occupational training on a full-time or part-time basis.
• You will visit a factory and retail outlet as part of the learning process to understand the terminology and processes utilised within the fashion industry.

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Independent Travel (4 days)

Friday 20 July to Monday 23 July

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Milan (9 day course)

Tuesday 24 July to Friday 3 August

Fashion Branding and Marketing and The advancement of fashion through branding and marketing.

Whether you are starting your own fashion label, or wishing to work as a brand manager for one; you must successfully establish a brand identity for your company before you can profitably develop a marketing campaign. In order to create a positive image for a brand, one must convince their target market group that their product is the only product that will fulfil their needs. Once this has been accomplished, then and only then can a company proceed to promotion through marketing.

This course aims to prepare you for what is needed in order for a fashion label/house to develop its own brand and marketing campaigns, which will distinguish it from other competing brands.  You will learn how to take control of a fashion company, and successfully give the proper direction needed in order to establish a unique branding and how to target the correct market for their brand.

Classes will consist of lectures, reference hand-outs, and videos. You will then prepare a final project based on material that has been covered.

Course Dates

London: Monday 9 July to Thursday 19 July

Independent Travel: Friday 20 July to Monday 23 July

Milan: Tuesday 24 July to Friday 3 August

Course Fee: £1975

Tutor (London) Jennifer Williams-Baffoe

Jennifer Williams-Baffoe is a creative and fashion business expert with over 15 years of experience within the fashion sector. Jennifer is noted for her work on The British Fashion Council's Designer Manufacturer Handbook - a best practice guide to working with factories and start up fashion businesses, and The British Fashion Councils' Stakeholder Forum-  Jennifer is also a consultant and lecturer at The London College of Fashion and has worked on The Manufacturing Sub Sector Support Programme.

Tutor (Milan) Damon Pittman

Born in Washington D.C., Damon has lived and worked in retail in such cities as Amsterdam, London, New York, and now resides in Milan. With a degree in Clothing, Textiles, and Fashion Design he has always been intrigued with everything related to the fashion industry (from the branding standpoint, to the design studios, to the retail outlets). His professional work experience includes working in Retail Management for such companies as Country Road, Coach Leatherware, Polo Ralph Lauren, Theory, and BOBLBE.E of Sweden. He has also worked as a manager and brand consultant for Flute Champagne, and The Soho Grand Hotel in New York City. While working for LeBook Damon perfected his skills as a brand consultant. He would often fly between NY, Paris, and London to meet with clients and develop strategies to improve the product that LeBook had created to help disperse vital information needed for the creative industry.

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The fee is inclusive of the cost of tuition.  Please note that accommodation, travel, insurance and living expenses are not included.