What makes a brand cool?  According to style influencers such as Dolly Jones of Vogue.com, Ekow Eshun of the ICA, Nicki Bidder - the editor-in-chief of Dazed & Confused, and T4 presenter - June Sarpong, Coolbrands should be stylish, innovative, original, authentic, desirable and unique.

Coolbrands spent 5 years analysing the UK market to determine the nation's strongest brands which represent not just the cool characteristics above, but also good solid virtues like quality, reliability and distinction.

The rest of the Top 5? Aston Martin, Marc Jacobs, Bang & Olufsen and Apple so we're in good company.